By Joshua Kato
Christmas is just over a month away, so, as consumers start shopping for the festive season, farmers are expected to earn much more money from their sweat than they do during ordinary days.
The key products being bought include livestock, such as cattle, goats and pigs, as well as poultry, matooke and vegetables.
However, it is only those farmers who planned for this season that will benefit from the increased sales.
Obviously, planning to earn from the Christmas bonanza does not start days or a few weeks before Christmas. It starts now.
Perhaps the quickest product to mature are broilers, which take six weeks to grow — those intending to earn from them should be stocking now.
Banana sellers should also be marking which bunches they will sell around Christmas.
If you are commercial farmer, you should know by now who is going to buy your produce on Christmas.
It is within this month that you have to visit the market and create a ‘Christmas’ relationship with the buyers.
You should be earning come 20th to 24th next month.